JETOUR Nigeria Website

JETOUR Nigeria Website

Jetourng Website

Problem Statement

Problem Statement

Jetour, a new brand in the Nigeria market, aims to establish a strong online presence and engage with potential customers effectively. Hence, the creation of a website was essential to introduce the brand to Nigerian consumers and ease communication with interested individuals.

Duration: 4 months

About Me

Objective

  • Showcase car models

  • To direct users to an contact form

  • To direct users to their closest dealership.

UI Design

User Testing

User Research

Webflow

Figma

Prototyping

Project NAme

Project Name

Empathize

Define

Ideate

Prototype

Testing

MY DESIGN PROCESS

About Me

User Research

I conducted a competitive analysis of automotive websites in the Nigerian market, examining local and international brands like Chevy, Tesla, and Mercedes. Using insights from this analysis and user research (surveys, interviews, observations), I designed a landing page for Jetour Nigeria that resonates with local consumers and meets the brand's goals.

I conducted a competitive analysis of automotive websites in the Nigerian market, examining local and international brands like Chevy, Tesla, and Mercedes. Using insights from this analysis and user research (surveys, interviews, observations), I designed a landing page for Jetour Nigeria that resonates with local consumers and meets the brand's goals.

About Me

What most car websites look like

What We Now Know

With the help of the user and competitive analysis I was able to narrow down the top 4 problems to prioritize and allow Influence my Design Decisions

With the help of the user and competitive analysis I was able to narrow down the top 4 problems to prioritize and allow Influence my Design Decisions

Design

I started with sketches to explore different layout concepts and key elements. These sketches helped visualize potential designs and functionalities for the website.

Luckily, The Jetour brand is an existing brand such a style guide was provided. We were also asked to reference other regions design implementations.

I started with sketches to explore different layout concepts and key elements. These sketches helped visualize potential designs and functionalities for the website.

Luckily, The Jetour brand is an existing brand such a style guide was provided. We were also asked to reference other regions design implementations.

The First Look

We understood this wasn't the final product, especially given the urgency of the project, but it was a crucial step forward. The wireframes brought our ideas to life, providing a template for further refinement and improvement.

We understood this wasn't the final product, especially given the urgency of the project, but it was a crucial step forward. The wireframes brought our ideas to life, providing a template for further refinement and improvement.

Research User

Research User

Components

Components

Key Findings and Takeaways

Key Findings and Takeaways

Findings

Findings

Previous Project

This project presented unique challenges beyond typical UI/UX design, particularly in integrating design with development using Webflow. As a designer with minimal developer experience, I initially struggled but leveraged my HTML and CSS knowledge to transition effectively into a dual designer-developer role. This experience exposed me to new areas of concern and significantly improved my collaboration with developers. I was able to work on areas such as AI Chatbot Integration, User Feedback Integration, Live behaviour Montioring, CRO principles to list a few.

This project presented unique challenges beyond typical UI/UX design, particularly in integrating design with development using Webflow. As a designer with minimal developer experience, I initially struggled but leveraged my HTML and CSS knowledge to transition effectively into a dual designer-developer role. This experience exposed me to new areas of concern and significantly improved my collaboration with developers. I was able to work on areas such as AI Chatbot Integration, User Feedback Integration, Live behaviour Montioring, CRO principles to list a few.

Thank You

Next Project

Lessons & Next Steps

Lessons & Next Steps

Thank You

@2023 ene.design

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